Hi, Get the telco's/oem's to include it their system images.
Regards On Jul 22, 5:51 am, Paul <[email protected]> wrote: > Here's my list of the top ways I can think of to market your Android > app. If you have any suggestions to add please leave them in the > comments or email me at [email protected]. I've tried to order the list in > terms of risk vs effort vs reward to order in terms of which strategy > will have the most effect in getting more people to use your app. > 1. Make it free(mium): So this isn't a way to promote your app but > it's a marketing strategy. Making your app free will ensure that every > one of the rest of the suggestions below is more effective by 10x or > more, releasing a paid app, especially on Android, will only bring you > pain. If you want some reasons why you should make your app freemium > go here: > > 2. App stores: Submitting your app to several app stores is an easy > free way to ensure you're more visible. The first stop should be > Google Market. You could leave it at at but it's free to submit to > Getjar and Amazon Android Market place so you might as well. Google > Market + Amazon take a revenue share of the money you make from either > selling your app or from any in app purchases (IAP) that are made > through their billing solutions which is the trade-off for exposure. > Getjar only accepts free apps and allows you to implement your own > billing solutions if you use IAP. App stores are effectively risk free > as a revenue share is given to the app store owner. > > 2.1 On market presence: you’d be surprised at the install > rate at which apps are installed / clicked through etc based on their > icon. It’s CRUCIAL, and it’s free for you to optimise. Trial a couple > and see what works best. App name is also REALLY important. Make it > easy to find, both in the app store but using Google. I know so many > companies who’ve used an obscure name, or hyphenated name, and > suffered from it. > > 2.2 Begging app store curators: This section is all about > getting free promotion and putting your product in front of the people > who curate the editorial sections of an app store is a great way to > get yourself some free exposure. Find out who looks after the > editorial sections of Google, Amazon, Getjar in your country, email > them and tell them why your app offers such good value to the end > user. > > Providers include: Google Android Market, Getjar, Amazon Appstore for > Android > > 3. Mobile Affiliate networks: When reducing risk mobile affiliate > networks are another good way to buy traffic for your application, > they're middlemen who bring together publishers / affiliates (normally > application developers or mobile website owners) who want to monetise > their traffic and advertisers who want an audience for their traffic > through technology. Affiliate networks revenue model is normally on an > override of 30% of the revenue you pay out to an affiliate, so if you > had a $1 app and gave $0.50 commission to an affiliate for providing > that sale, then you'd pay $0.15 commission to the affiliate network. > The same can work with IAP for free apps. The issue here is volume, > there are very few affiliate networks that can provide any sort of > scalability with this model because of the poor conversions from the > traffic they monetise and there are normally set up fees. > > Providers include: Mobpartner, Commission Junction, Tradedoubler, > Linkshare, Offermobi, Sponsormob, Moolah Media, Mobilclix > > 4. Pay per install providers: When you pay per install for an > application you're normally paying for the user to download and open > an application. If the application is paid for, and you're paying > less for the install than you are to the provider then you're ROI > positive. This isn't normally the case though and there are only > scalable options for Pay Per Install when you have a free app and are > making money on an in app transaction. > > Providers include: Getjar, Everbadge, Appbrain > > 5. Incentivised Pay per install: The end user who downloads your app > still has to install your app but they got some sort of incentive for > doing so (normally virtual currency in a game they were playing). In > terms of volume this is the single biggest paid source of installs on > Android but the fact that the incentivised installs are further up the > conversion path means quality can suffer. > > Providers include: Tapjoy (disclaimer, I work for them), Flurry, mdotm > > 6. Incentivised Pay per action / acquisition: still using the > incentivised model but incentivising the user to engage with an app > rather than just download and open it. > > Providers include: At the moment Tapjoy are they only company to offer > this. > > 7. Social SDK's: are mobile social network for gamers. This allows > gamers to discover new apps through what their friends are doing and > what's popular. > > Providers include: Openfeint, Scoreloop, Papaya, HeyZap > > 8. Adnetworks: Although adnetworks have massive scale, the metric an > adnetwork will normally bill an advertiser on is CPC (cost per click), > this can mean it's very difficult to see how your campaign is > converting and if you can track this with their SDK it will often be > higher than you'd like to pay. To run a campaign on an adnetwork you > need to manage very tightly. > > Providers include: Admob, Millenial Media, Jumptap, Smaato, Adfonic, > > 9. Recommendation sites: There are plenty out there and the CAN be > effective but it's a shot in the dark to know which one will work the > best for any particular app. There are app stores / social networks, > pure fanboy sites, recommendation engines etc etc > > Providers include: androidcentral.com, androidpitt.com, > androidpolice.com, appESP, > > Appolicious, Chomp, AppBrain, Appboy, AppAware > > 10. Referral system: Implement a referral system to reward people who > refer your app to their friends. You can incentivise people to email > their friends, reward them by having X number of friends within the > app. Your biggest advocates are your current customers. > > 11. Youtube video Make a couple of youtube videos showing how the app > can help / entertain people. Make the video irreverant, amusing and > worth sharing. > > 12. Social Media: Twitter, Facebook and any other social site you can > get your name out on -- You received this message because you are subscribed to the Google Groups "Android Developers" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/android-developers?hl=en
