More info here:  
http://www.google.com/support/forum/p/Android+Market/thread?tid=1e575cf9e437736c&hl=en

On Aug 5, 6:04 pm, Arpit Mathur <[email protected]> wrote:
> I released a free app about a week ago, called TimePiece 
> (https://market.android.com/details?id=com.arpitonline.worldclock). I picked
> a name pretty close to the end of the dev process since it seemed less
> important. Before publishing to the store I searched for a couple of non
> conflicting terms and picked TimePiece since no-one seemed to have used it.
>
> Its been about a week since I added my app. I can find it by searching for
> "arpitonline" which is declared in the package and also as the publisher,
> but not by searching for TimePiece (the EXACT name for the app).
>
> Anyone know why this is? And what is the best convention for naming apps for
> Market release since exact names seem to count for little.
>
> -arpit

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