Many people aren't aware they can leave a comment and many more have no 
idea how to leave a comment and rate an app. I've been surprised that 
people have written to me asking how they can do so. It seems fairly 
obvious to me, but then again, I have an inquisitive mind and can figure 
stuff out. There is a sizable portion of the population who don't go 
pushing buttons randomly.

What I've done in the past to prompt users to rate the app is ask them to 
do so in the help text and also have a link to the app's market page. 

In my experience, less than 1% of users will leave rate my app, a lot less 
than that will leave a comment (20,000 ratings, 3,000,000 downloads). I 
believe trying to get "everyone" to rate your app is pretty much an 
impossibility.

Another poster said to make your app "awesome" - I think a better way to 
get users to comment is to make it absolutely crappy. There's a rule of 
thumb about customers. "A happy customer will tell three friends, an 
unhappy one will tell everyone."

-John Coryat, USNaviguide LLC

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