Dear Google;

I've been a Chrome user since its release. I've visited your app
store  many times. I  recently received my Android phone and have been
perusing your Android Market.

I've noticed one very disturbing theme in both the Chrome Store &
Android Market: The use of the word "Addictive".

I don't have to go into issues of how bad this word is and how it's
tagged into so many game descriptions.
Another argument that works too is: How does a game developer decide
their game is "good enough" to become addictive? Utilizing this word/
term/phrase/social label as a sales gimmick, is gratuitous at best.


I would like Google to ask themselves these questions:


1. Do we want to be recognized  as a corporation that intentionally
produces content that we hope users will become addicted too?


2. What kind of consumer are we trying to attract with the term
"addictive"?


3. Why is the developer of this app resorting to the word "addictive"
and why doesn't the developer resort to other responsible language to
sell their product?


4. What responsible language can the developer use instead of the term
'addictive"?


5. When has the word "addictive" ever been a good word?


6. How is using the term "addictive" acceptable, but people who are
labeled "addicts", pariahs?


7. Do we need to rely on the word "addictive" as an ongoing selling
point?


8. Should Google have content that people simply want to use out of
need, not to fulfill an "addiction"?


9. Does Google want to rely on the term "addictive" as a statement of
quality and playability?


10. What is the difference between wanting to play a game & needing to
play a game?


11. Is Google willing to accept that, when an addictive state of mind
is realized, ALL choice is removed from our consumer?


12. Are individuals who are performing any act out of obsession or
compulsion, having and enjoyable experience?


13. Is our product something we want our customers to get better from?

I ask that Google make some changes. I also ask anyone reading this to
abstain from purchasing or interacting with any application that
contains the base word "addict" and all it's forms.


Finally, a simple word search in the Android market proves my point.
You get multiple hits in games. And you get even more multiple hits in
self help apps....now that's strange. It's like a candy company
selling insulin.

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