No, Market doesn't allow that. Here's what you could do instead:

Publish your app under the new company/package name and wait for it to be 
live. Once that's done, publish an update to your older app. That update 
should simply change the app into redirecting users to the new app on the 
Market and politely apologize for the inconvenience and ask them to remove 
the old app after installing the new one. You could also detect the old app 
when running the new one and, if found, suggest the user to uninstall it.

You need to be careful though with the user data though. You should provide 
means for them to migrate that data from the old app to the new one *BEFORE 
UNINSTALLING IT* or they'll lose everything. Maybe an export/import 
procedure will do the job. If you do it right, it only takes a few seconds 
for them to export all the data from the old app and import it into the new 
one.

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