Hi,

So I have an idea for making my app more popular. It's a free app, but
some functions are not available by default. To unlock them, you would
have to type in a key. You can get this key by sharing a link to the
app's Google Play page and as soon as 5 friends of you have clicked on
it, you receive the unique key via email.

So, my main concern is, whether this strategy is allowed for apps at
Google Play?

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