I did some research and a presentation on this topic that might 
help: http://www.youtube.com/watch?v=8KGkKYsqLR8

On Friday, June 22, 2012 1:55:08 PM UTC-7, funkydev wrote:
>
>
> Hello,
>
> My company has had an application on the Google Play for a long time now. 
> The problem that we are facing is that when searching our company name 
> (which is part of the application name) on Google Play, it doesn't come up 
> and we only see our competitors. Since our company name is a misspelling of 
> a real name (think "Tek" instead of "Tech") my guess is that the search 
> engine just fixes it (from Tek to Tech) before executing the search since 
> most of the results that we are getting are our competitors, but not 
> us...another data point is that when trying to look up our company name 
> with "", it does come up first on the list (e.g., searching "Tek") - a fact 
> that only strengthen my hypothesis. 
>
> Is there anything that we can do on our side in order to eliminate this 
> behavior? Is there any way Google can help us to solve this problem? We 
> added all relevant keywords everywhere in the app description but to no 
> avail. This is hurting our sales dramatically. 
>
> Please advise. Thank you. 
>
> Funkydev
>

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