I guess key in 3) is "without informed user action". In your scenario 
tapping a banner ad is a user action. What appears to me as legal grey area 
is the "informed user" bit. How can we possibly know that the user is 
"informed" and does in fact know that they are clicking a banner ad for an 
app, that will open its Google Play store page for installation? That 
phrase implies that the user is supposed to be knowing what they are doing. 
What this Google Play policy probably tries to express is that the banner 
ad must not be deceptive in any way. If you style the ad as a button or any 
other UI element in your app "A", and if it is not obvious that it is 
actually an ad, then you are violating that policy, because the user is not 
informed anymore. Their action of tapping the ad does not translate to the 
intended effect anymore. That means that your app ads must be recognizable 
as such probably by wording, appearance and also by the position on screen.

On Monday, May 18, 2015 at 11:07:36 PM UTC-7, Amit Siddhpura wrote:
>
> Hello sir,
>
>    I have one question about app promotion, I hope sir you will help me, I 
> want to promote my app but I have read Google Policy (
> https://play.google.com/about/developer-content-policy.html) in that it 
> is written that 
>
> App Promotion
> 1) Apps published on Google Play may not directly or indirectly engage in 
> or benefit from the following behavior:
> 2) Promotion via deceptive ads on websites, apps or other properties, 
> including simulated system, service, or app notifications or alerts.
> 3) Promotion or install tactics which cause redirection to Google Play or 
> the download of the app without informed user action.
> Unsolicited promotion via SMS services.
>
>
> Sir suppose my developer account named "ABC" I have three apps named "A", 
> "B" & "C", My "A" app is most downloaded and now I want to promote my "B" & 
> "C" app in "A" app
> So I will use ImageView and make banner of "B" & "C" and use url like below
>
> market://details?id=com.B
>
> market://details?id=com.C
>
>
> Now when user open "A" app and see both banner and when user click on "B" 
> or "C" banner it will redirect to "Google Play Store to install B or C app 
> page", 
>
>
> Will it breack policy of 
>
> "*Promotion* or install tactics *which cause redirection to Google Play*"
>
>
> Thanks
>
>
>
>
>
>

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