Adobe Analytics/ SiteCatalyst
Location: Wilmington, DE
Length – 1 Year
Interview process: phone then onsite (Will do Skype )
Notes:
I filled this position and the person started last week
So I need a backfill ASAP
Adobe Certified people will get Interviews first (They prefer the
certifications ) Not mandatory
Job Description
- Adobe Analytics (formally Omniture/SiteCatalyst) is a MUST
(tracking, identification, analysis)
- Some type of TMS exposure (they use Adobe DTM)
TMS (Tag Management Systems) essentially replace multiple tags with a
single “container” tag, which basically prioritize the individual tags
- Strong analysis/assessment/translation (storytelling) is required
- Someone who is meticulous (person leaving was a “dot I’s/cross
T’s” worker)
Pluses
- Adobe Target experience (current team is being trained on this
now)
- IBM Tealeaf experience (current team being trained on this as
well)
- Development/Data Analysis background (would help, since they can
better communicate with the tech teams)
- Tableau exposure (using Excel & PowerPoint now, but moving
towards Tableau)
IV Process
- Phone screen to assess surface level Adobe Analytics & TMS
knowledge
Ideal candidate will be one whom has proven/solid experience
managing web analytics implementations and digital analysis using Adobe
Analytics (Site Catalyst) with either a web development or marketing
background
• Drive innovation and incremental iterations via data driven
insights (storytelling) to refine media and direct response campaign views,
evaluating channel contribution, and reporting on key KPI’s.
• Work closely with top management to identify critical business
questions and potential areas of opportunity and translate these questions
into measurement plans and/or presentable insights (storytelling).
• Solid experience in the area of online visitor intelligence /
behavior, tracking/tagging
• Work with IT to rewrite, reorganize existing Adobe Analytics (Site
Catalyst) tags
• Develop tracking assessment for various areas of company website
• Document and audit existing tracking on company website
• Identify, manage and maintain, troubleshoot tracking and
conversion defects
• Over 3 years of experience as admin of Adobe Analytics (Site
Catalyst)
• Hands-on experience with Adobe DTM or equivalent TMS exposure a
plus
• Digital Marketing technology experience (i.e. DMP, digital
attribution tools) highly desirable
• Adobe Target experience will be a plus
*Needed some details for submission process -*
*Full Legal Name : Contact Number :
Email ID : Current
Location : *
*Relocation :*
*Last 4 digit of SSN : Skype ID
: DOB(MM/DD) : *
*Availability to Join : *
*Work authorization :*
*Education, University, Year:*
*Regards*
*Vishal Ji Awasthi*
*Srimatrix Inc.*
[image: Logo.png]
E-Mail:*vis...@srimatrix.com <vis...@srimatrix.com>*
Phone: *214-227-9311(Direct)*
Web: www.srimatrix.com
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