Digital marketing has completely taken over the traditional marketing 
techniques. It enables the marketer to reach out to a large set of audience 
in a short span of time.As more and more people move on to smartphones, 
tablets and computers, digital marketing has increasingly gained importance.

*Why Digital Marketing is Important*

There are several reasons why the Digital marketing platform has become a 
preferred way of reaching out to customers. Businesses can make the 
information online at a much lower cost than what is required to place an 
advertisement on television or newspaper. This makes it affordable even for 
small business owners. The impact that digital marketing creates on the 
mind of the people while browsing is far more than the traditional ways. 

advertisement can be targeted to a specific set of audience who have a 
greater chance of buying the company’s product. The success of the digital 
marketing campaigns can be easily measured. Valuable data relating to the 
performance can be gathered in real time and analyzed for further decision 
making. One can find out the exact number of people who visit the website. 
Digital analytics also enables marketers to find out the platform that the 
visitors used and for how long they stayed on the website. This is very 
unlike the other mediums like newspaper, where there is no way to find out 
whether the ad generated any sales or not. Because of these reasons, 
companies are increasingly shifting their focus to *digital marketing* 
<http://www.acewebacademy.com/blog/what-is-digital-marketing/>. They are 
hiring experts in the field who can help them use the digital marketing 
platform to achieve their business goals. The career prospects in this 
industry are therefore very attractive.

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