MrChaz wrote:
> Having just received an e-mail from the Google about up-coming changes
> to the market I was wondering what other people thought of it.
> 
> The bit that I don't like the sound of is:
> 
> "First, we have added the ability to target applications by carrier in
> all
> countries.  For example, if you are showing your app in the United
> States,
> you can now choose among Sprint, T-Mobile, and Verizon Wireless."
> 
> The deliberate splintering of the market by allowing carriers to
> essentially have own market with their own exclusive apps is a
> terrible idea in my opinion. It's going to make this confusing and
> annoying for users who see their friends using software on an
> identical phone and operating system but are unable to use it
> themselves.

1. Some apps are within the terms of service of some carriers but not
others. This "splintering" allows those apps to be distributed to users
with friendly carriers, and gives users of other carriers a stick with
which to convince their own carriers to relax their terms of service.

2. Some name-brand developers may be able to swing short-term
"exclusive" deals with certain carriers in exchange for money,
promotion, or other benefits. This "splintering" allows those developers
and carriers to support all of that one carrier's users, yet still
allows the developers to quickly open up to all carriers once the
exclusivity period is over.

3. Developers can easily support all carriers in all markets, or all
carriers in select geographic markets. You have to specifically go in to
each country and toggle specific carriers to NOT support. Since, IIRC,
the "all locations" option is checked by default when publishing an app,
the carrier-specific things will only affect those developers who
specifically request it. I would expect that most apps will be available
to all locations.

So, the question is: will the cost to users (in the form of some apps
not being universally available) outweigh the benefits to developers
(who make those apps in the first place)? IMHO, it's too early to pass
judgment.

-- 
Mark Murphy (a Commons Guy)
http://commonsware.com | http://twitter.com/commonsguy

Android Training in Germany, 18-22 January 2010: http://bignerdranch.com

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