The location is also used to determine the language the ad should use.

In my games, "Word Prospector" and "Chasseur de Mots", I essentially
have ads in english and in french, and, for some reasons, click on the
ads in french are much more expensives !

So if your application is used world wide, I would still use the
location, but perhaps have a place in my app explaining the
permisions.
If your application is mainly for the US market, I think there is no
need...

Emmanuel
http://androidblogger.blogspot.com/
http://www.alocaly.com/

On Mar 28, 12:38 pm, Neilz <neilhorn...@googlemail.com> wrote:
> Hi all. I'm using Admob, and currently have
> android.permission.ACCESS_COARSE_LOCATION set in my manifest.
>
> Now, my app clearly doesn't require location, and a lot of users are
> asking why I need it. I've just discovered that Admob doesn't actually
> require that the location is set, the only essential permission is the
> INTERNET one.
>
> So my question is, can I remove the location permission, and be
> confident that the ads will still serve just as effectively, and that
> it won't have a detrimental affect on my ad revenue?
>
> Thanks.

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