This theory says that there are two things that create a good mobile
experience in an Application.

What is Mobile? Movement or Changing. In other words Location is
Mobile. Accelerometer and Compass is part and parcel with Location.
And along with a human being mobile is a Social Interaction. The human
is mobile compared to others. So you have two things going on in
Mobile.

Location and Social, Yin and Yang, Man and Woman, Liberal and
Conservative,  Abbott and Costello, Etc. And it's not really possible
to have one without the other. If you have one, then the other needs
to be complementary. If you take the game Bejeweled, this is already
social because it's decoration. What would make it work in android is
giving it a reaction to the Accelerometer, because Accelerometer is
Location. Then all of a sudden it becomes very cool. One can see
similar reactions in the beer drinking app in the IPhone.

If you place a Message at a Location. You stick it there, you place or
Push it there. What is the complementary social action? It would be
that someone else would Pick it up, scoop it up or a form of Pull. In
the case of Sergey creating an App where you throw the device into the
air and catch it. This is all about Location. He needs the social
aspect before he can sell it on App Market. If he throws it and it
returns to him, then this is one returning to one. The opposite of
this is Many of these occuring at one time in an online contest based
on the length of time it takes, whether short or long time.


- Juan T.
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