I think the issue is that Google doesn't want people to mistake a site or
application as an official Google one. If you cross that line, you may get
into trouble. Some months ago, at SlideME, Google contacted us because we
used their font for the word 'Android'. It seemed like a fair complaint, so
we removed it from our site.

In regards to the use of the term Android itself, Google doesn't own the
trademark; they have just applied for it and are awaiting for approval
(which I doubt will go through, but we will see). In this specific case,
their branding guidelines aren't really enforceable, yet. As far as I know,
Google hasn't gone after sites like AndroidGuys, as we all know they aren't
an official Google site. I'm sure that if they started pulling something to
make themselves look like an official site, Google would stomp them flat for
the use of 'Android' in the name.

If you go to our slideme twitter link (below), you will see that we say:
"The alternative application marketplace for Android." This indicates to
users we aren't 'The Android Market.' just a market for Android. Even
open-source projects are pretty protective of their name, even if they don't
have the trademark, so common courtesy suggests the use of 'for Project[X]'
so people know it's not an official project of Project[X].

I don't agree that Google should protect the word 'Droid', that is going too
far in my opinion.

-- 
Shane Isbell (Co-founder of SlideME LLC)
http://twitter.com/sisbell
http://twitter.com/slideme

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