Several days ago I have published a new eReading app for technical
eBooks
called "eCarrel" currently selling all the eBooks from O'Reilly
including quite a few books very relevant to Android programming.

https://market.android.com/details?id=com.ambrosoft.searchlib

Why another eBook reader? Well this one explores eReader's value
added.
It is a social eReader, has great full text search, with a lot of new
features
in the pipeline; some commented out in order to ship sooner...
The idea is that if you buy an (O'Reilly) eBook on eCarrel (rather
than Kindle or Nook)
you will get more than just a bunch of pages to flip through.

Problem is, unless you specifically search for "eCarrel" and so you
know the name somehow,
searches for "ebook reader" "book reader" "ebook" etc. will not show
you that eCarrel
exists at all :-(

On the funny side, searches like this also fail to find "Google Books"
and "Kindle"!
Not even a very popular Aldiko shows up.

I had to put the app in a broad category "Books & Reference."
This means that in addition to eBook readers (and there's not a whole
lot of them)
you will find the whole "long tail" of all sorts of book/reference
related apps
as well as individual books wrapped up as apps
but you will not see eBook readers as a group.

Frustrating... Big mess and strangely ineffective search

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