Does anyone else have any feedback regarding Pay Per Install networks before I turn in my AnDevCon slides?
Nathan On Oct 31, 11:58 am, Nathan <[email protected]> wrote: > I will be discussing some of my insights from Pay Per install > advertising at my presentation at AnDevCon next Monday. > > But since I will probably only have about five minutes for this topic, > I'm posting some insights here. Please add your own perspective so I > am not too biased by my own. > > I looked at four pay per install networks. > > AppBrain: Free apps only, .20+ per install. > Flurry AppCircle: Free or paid apps, .75 minimum bid. > TapJoy: Free or paid apps, incentive based, 50% of app price required > as a bid. > Everbadge: Free or paid apps, incentive based, .35 minimum bid, 50% of > app price recommended. > > While three of the four networks above allow advertising paid apps, > the representatives I talked to were shocked that I actually wanted to > do that. > > I do believe that pay per install is much more cost effective than pay > per click, such as Admob, which I believe to be a untargetted money > pit, and Adwords, which is a poorly targetted money pit. (I have data > backing this up too). > > Here are some of my first impressions: > AppBrain: I like it. It only allows free apps, which means I have to > make some estimates of how many convert to paid. It may take several > months to know if I am bidding too high or too low. I will probably > spend more money there. > AppCircle: I have bid $2.50 for a $10 app. I have gotten three (3) new > customers over the last month. If that were the only metric, it would > hardly be worth my time. But I have gotten thousands of clicks for > about .0026 per click, and some may find my app later. > Everbadge: Bidding $2.50, I've gotten 2 installs, and only 213 "taps" > in a week. > TappJoy: Their setup process was confusing. There is a lot of extra > steps to delay "incentives" until they have the app installed for 15 > minutes, when I believe that should be the default for a paid app, > duh. Because of that, I haven't really gotten going with TapJoy , but > I really hope that it will be a failure. Why? Well, if I pay 30% to > the Android Market, and 50% to TapJoy, that leaves 20% of the app's > revenue for the company that does 100% of the R&D, QA, customer > service, and maintenance. > > I don't really like incentive based because I really want to find > customers who actually want my app. They exist. I'd prefer not to pay > people to install my app. That may vary depending on your app. > Incentives are the chief reason why 50% is the recommended bid for > paid apps, and I'd guess the ideal bid would be more like 200%. > > In all, I think pay per install is the most cost effective of paid > advertising, but any paid advertising is a stretch for someone who > makes single digits per customer. On the other end of the spectrum, > Amazon Kindle could afford a lot of advertising for a free app when > they make so much money on the books. Consider where you fall in that > spectrum. > > Nathan > > PS: > I believe in tracking the performance of any customers you pay for, > but the latest version of the Android Market has broken that > possibility. > (Everyone star this issue > please).http://code.google.com/p/android/issues/detail?id=19247 -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/android-discuss?hl=en.
