I don't think having a classic version is a good idea although it may seems 
so for the short term.

Classic users will complain of being left behind, possibly complaining in 
teh comments of new app.

When introducing major changes, it can be disheartening to see drop in 
ratings but they will go up after some time
if you address (reasonable) user complaints.
There's a few example like that where initial bitching faded over time as 
app was constantly updated to address some concerns.




On Friday, 12 July 2013 05:35:09 UTC+2, John Coryat wrote:
>
> On July 1st, we published a new version of our app RadarNow! that featured 
> an improved UI and more free features. It was a huge step up in capability. 
> The beta test with over 3,000 users went well and we had crashes and 
> functionality pretty much conquered. Then we published the beta to 
> production in Google Play.
>
> Over the course of the next week, we handled hundreds of customer service 
> complaints regarding the new version. Some of the complaints and 
> suggestions were good and we iterated immediately. Others were just "I want 
> the old one back" type comments. A lot of users lashed out at RadarNow! 
> through the ratings and comments in Google Play. Our rating, which had been 
> 4.32 and steady for years, dropped by .01 to 4.31. That might not seem like 
> a lot but it lost us a coveted position as a solid #5 in weather, dropping 
> us to #6. Essentially, we were off the front page because of this.
>
> Yesterday, to appease those that crucified us in the store, we released a 
> "RadarNow! Classic" version as a stand alone, frozen app. The release was 
> announced to all those that had sent us negative feedback along with a 
> request they amend their rating in Google Play.
>
> The bitching stopped. The complaining stopped. There were no more one star 
> comments along the lines of "want old one back" or their ilk. Instead, we 
> have dozens of five star comments in their place. The count of one star 
> ratings is actually dropping.
>
> This is a lesson learned:
>
> Before introducing a major UI update of any kind, publish a "classic" 
> version with a different package name. Be sure to reference the classic 
> edition in all release materials and help text included with the new 
> version. There is a small percentage of humans that cannot tolerate change. 
> Even if it's in their best interest. It's a fact of life and it has to be 
> dealt with. No logic or reason can sway these people. They want their old 
> one back. Period.
>
> There's a funny epilogue to this story. As if this writing, there are less 
> than 100 installs of "Classic" - a free app.
>
> -John Coryat 
>

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