Yes I think that's the concern is that developers are releasing apps which 
can be (arguably) easily pirated, take Madfinger's recent Dead Trigger news 
for instance. I believe that since the .apk will be encrypted through the 
Google Play store *per* device, it will mean that the .apk will be device 
specific and cannot be installed on other devices, even if it's the same 
model. This should ease a lot of developers concerns with piracy.

On Sunday, July 1, 2012 2:09:26 AM UTC-7, reox wrote:
>
> Am 01.07.2012 01:31, schrieb Jeffrey Walton: 
> > Hi All, 
> > 
> >  From Earlance's earlier post on App Encryption 
> > (http://developer.android.com/about/versions/jelly-bean.html): 
> > 
> >      Starting with Android 4.1, Google Play will help protect 
> > application assets by 
> >      encrypting all paid apps with a device-specific key before they 
> > are delivered 
> >      and stored on a device. 
> > 
> > What threat is being mitigated here? An information leak of 
> > intellectual proerty? Unauthorized patching of applications on a 
> > rooted device? 
> they are only talking about paid apps, so i think its about pirating 
> apps... 
>
> greetings 
>

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