http://channelnomics.com/2012/08/02/study-no-insecure-mobile-apps/

No one wants to be the next hacking victim or news headline. Just as
organizations are giving the nod of approval for mobile apps, more are
saying “no” to apps that leave their company vulnerable to hacking.
While that resistance may pose obstacles in the channel, it also
creates windows of opportunity for partners to introduce enterprise
collaboration tools and a host of security solutions for mobile
customers.

The Q2 2012Zenprise MDM Cloud Report identified key trends in
enterprise mobile adoption and found that, in light of rising mobility
and bring-your-own-device (BYOD) to work trends, organizations have
made more than 100 mobile third-party apps available to their
employees and users. Organizations have also doubled their app
deployment from last quarter.

And if anything, the rising tide of approved apps indicates a strong
future for channel partners bolstering their MDM portfolio. Perhaps
not surprisingly, the most common whitelisted apps were around
enterprise-related functions, including Citrix, Adobe, Evernote, Find
My iPhone/iPad, Keynote, Google Search, Pages and Cisco AnyConnect, as
well as Dropbox and Skype.

Organizations have become increasingly wary of productivity wasters,
bandwidth drains and apps known for inherent security risks. In fact,
organizations were nearly twice as active in blacklisting apps in Q2
as they were the previous quarter, according to the study. Dropbox and
Skype were among the most commonly blacklisted apps, which included
Angry Birds, eBay, Facebook and Google Play/the App store.

In addition, organizations are becoming more granular in the way they
restrict mobile app users, limiting basic device functionality or apps
such as Google Play, Bluetooth and embedded cameras. As such, more
than a third of companies limit some app or function of a mobile
device, compared to 14 percent last quarter.

“The numbers indicate that enterprises are getting their arms around
BYOD trends and are now leveraging mobility as a strategic
initiative,” said Amit Pandey, Zenprise CEO. “More enterprise
organizations now recognize the significant productivity and
operational gains that mobile devices can provide, so we’re seeing
companies pushing policies and trying to guide workers toward apps
that provide real business advantage.”

That increased sense of wariness is not unwarranted. Earlier this
week, cloud collaboration firm Dropbox admitted its site was hacked
when usernames and passwords stolen from other Web sites were used to
gain unauthorized access to Dropbox customer accounts. The improper
access allowed miscreants to pummel users with spam.

While the Dropbox hack could potentially raise red flags for customers
around free cloud collaboration tools, channel partners could also
leverage incidents like these to promote industry-specific and
enterprise-class collaboration tools, such as Box Inc., SalesForce’s
Chatter and Cisco Systems Inc.’s WebEx Social, to their customers.

Free public collaboration tools such as Dropbox and others are
particularly attractive because of their cost-effectiveness and,
subsequently, perceived high ROI. However, partners could overcome
cost hurdles by offering solutions that contain more robust security
mechanisms and are a much lower-profile target for hackers, while
highlighting potential financial losses following a data breach.

Also, according to the Zenprise study, companies are increasingly
deploying a variety of productivity-enhancing policies including
Wi-Fi, VPN and GPS. Likewise, the use of advanced capabilities such as
mobile app tunnels – app-specific encrypted tunnels used to improve
mobile-app security and performance – increased during the second
quarter.

That bodes well for partners wanting to further delve in mobile device
management. And those with security in their portfolio could be
pivotal in bolstering customers’ mobile strategies with a variety of
offerings, including application control, encryption, mobile security
apps and a variety of MDM solutions.

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