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"Tricon Global Restaurants, Inc. (NYSE:YUM), based in Louisville, KY is the 
world's largest restaurant company in terms of system units with over 30,000 
restaurants in over 100 countries and territories. The company's brands -- 
KFC, Pizza Hut and Taco Bell -- are the global leaders of the chicken, pizza 
and Mexican-style restaurant categories, respectively. Total worldwide system 
retail sales for the brands were over $22 billion in 2000. "

U.S. Pentagon Locks Up KFC Top Secret Recipe; Tricon's KFC, Pizza Hut and 
Taco Bell Express Restaurants to be Built Inside Headquarters of the U.S. 
Department of Defense

 <A HREF="aol://4344:30.L100doJH.392596.681318593"> 08/03: U.S. Pentagon 
Locks Up KFC Top Secret Recipe; Tricon's KFC, Pizza Hut and Taco </A> 
  
LOUISVILLE, Ky.--(BUSINESS WIRE)--Aug. 3, 2001-- 

Pentagon is One of the World's Largest Office Buildings 

Tricon Global Restaurants, Inc. (NYSE: <A HREF="aol://4785:YUM">YUM</A>) 
announced today that KFC is reporting for duty as the first of its three 
restaurant brands to be built inside the vast military complex with more than 
20,000 working personnel.  

Today's announcement highlights Tricon's highly successful Multibranding 
Express Program that combines two or three brands under one roof. Tricon is 
the world's largest multibranded company. 

The first KFC Express Unit is expected to open this fall. In early 2002, 
Tricon plans to build KFC, Pizza Hut and Taco Bell Express Units in the 
Pentagon's Main Food Court as well. 

"We are delighted that the Pentagon has chosen all three of Tricon's 
world-class brands to serve its 20,000-plus employees," said Jeff Hebig, Vice 
President and General Manager, Tricon Express, Tricon Global Restaurants. 

"We are proud to provide our high-quality products while offering Pentagon 
employees greater freedom of choice, convenience and value. Combining the 
world's leading chicken, pizza and Mexican-style food in one location creates 
an anchor for the Pentagon's premier food court," Hebig added. 

Tricon will work through The Navy Exchange Service Command (NEXCOM) to 
provide food service support to the Pentagon. 

"Our extensive research with our Navy customers has shown that people want 
name brand fast foods such as KFC, Pizza Hut and Taco Bell," said Ron 
Carlson, NEXCOM's Branch Manager, Food Service Program. 

"Tricon is uniquely positioned to provide three brands in one location at the 
Pentagon," Carlson added. 

Multibranding is considered the ultimate consumer and shareholder win. 
Consumers enjoy the wide variety of products found at a single location while 
Tricon leverages the return on its investment by attracting higher sales 
volumes from one site. 

Tricon has Express versions of all three brands, providing high quality, 
convenient, popular products such as KFC's Original Recipe Chicken 
Sandwiches, Pizza Hut Personal Pan Pizzas and Taco Bell tacos and burritos. 

Tricon has approximately 3,000 Express Units strategically located in high 
traffic locations such as airports, expressways, malls, mass merchandisers, 
stadiums, arenas, colleges and universities. 

Tricon now operates 1,300 multibrand restaurants that combine two or three 
brands under one roof. The company expects to have approximately 1,600 
multibrand restaurants in operation by the end of 2001. 

As the headquarters of the United States Department of Defense, the Pentagon 
is virtually a city in itself with floor space greater than three times that 
of the Empire State Building in New York. Built during the early years of 
World War II, the defense establishment is considered one of the most 
efficient buildings. Despite more than 17 miles of corridors, it takes only 
seven minutes to walk between any two points in the building and even 
includes its own subway. 

Tricon Global Restaurants, Inc. (NYSE:YUM), based in Louisville, KY is the 
world's largest restaurant company in terms of system units with over 30,000 
restaurants in over 100 countries and territories. The company's brands -- 
KFC, Pizza Hut and Taco Bell -- are the global leaders of the chicken, pizza 
and Mexican-style restaurant categories, respectively. Total worldwide system 
retail sales for the brands were over $22 billion in 2000. 

CONTACT:  

Tricon Global Restaurants Inc., Louisville 

Amy Sherwood, 502/874-8200 

www.triconglobal.com 

KEYWORD: DISTRICT OF COLUMBIA KENTUCKY 







BW0078  AUG 03,2001 

8:09 PACIFIC  

11:09  EASTERN 

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