http://www.marketwatch.com/story/german-defense-giant-in-the-making-2010-01-18?reflink=MW_news_stmp


MarketWatch
January 18, 2010


German defense giant in the making
Commentary: Making up for lost time in military muscle
By David Marsh


-The merger seems sensible and well-timed. First, it ties in with the 
requirement of both MAN and Rheinmetall to bring more focus into their 
corporate activities. Second, it centers not on high-tech "smart" or airborne 
weaponry, but on the utilitarian area of land-borne systems that have been 
centre-stage priorities in the wars in Afghanistan and Iraq....[I]it meets the 
long-held German desire to build industrial companies with world scale in the 
defense field. 
-[S]uccessive German governments have long hankered after building national 
champions along the lines of Thales in France, BAE Systems in the U.K. and 
General Dynamics Corp. in the U.S. 
 


LONDON: Since the end of World War II, building up large-scale defense 
companies in Germany has always been something of a taboo. 

The dam seemed to burst in the late 1980s when Daimler-Benz joined up with 
aerospace group Messerschmitt-Bölkow-Blohm to form a defense giant with 
military equipment-making activities on the land, and at sea and in the air. 
But the timing - just before the fall of the Berlin Wall and the end of the 
Cold War - turned out wrong. 

In those days, don't forget, people started talking about the "peace dividend". 
Newly-reunited Germany was not in the mood to start supporting a new 
high-profile weapons-making titan. So, after a lengthy series of false starts 
and embarrassing reversals, Daimler these days has gone back to concentrate 
once again on making cars. 

Now Germany has made a new, less grandiose effort at picking winners in the 
defense industry. Last week came the news that truck maker MAN and defense and 
automotive group Rheinmetall are merging their military wheeled vehicle 
businesses to create a European land systems leader. 

Rheinmetall MAN Military Vehicles will eventually have about 1,300 employees 
and revenues of more than 1 billion euros after merging in two stages. Sales 
and development activities are coming together first, and then production at 
the end of 2011. 

The merger seems sensible and well-timed. First, it ties in with the 
requirement of both MAN and Rheinmetall to bring more focus into their 
corporate activities. Second, it centers not on high-tech "smart" or airborne 
weaponry, but on the utilitarian area of land-borne systems that have been 
centre-stage priorities in the wars in Afghanistan and Iraq -- and will be of 
increasing importance in fields like UN peace-keeping. 

Third, it meets the long-held German desire to build industrial companies with 
world scale in the defense field. 

The consolidation has been under discussion for about a year. The German 
government - a big supporter of building larger companies in the German defense 
business to compete with rivals in France, the U.S. and U.K. - has been 
providing behind-the-scenes assistance to make sure industry goes in the right 
direction. 

War-time sensitivities - and, in particular, Germany's highly delicate 
balancing act with Israel and the Arab states - preclude German government 
ministers or officials saying too much about this issue in public. 

However, successive German governments have long hankered after building 
national champions along the lines of Thales in France, BAE Systems in the U.K. 
and General Dynamics Corp. in the U.S. 

At present, MAN's wheeled military business, which makes trucks for the U.K.'s 
Ministry of Defence among others, has sales of about 500m euros while 
Rheinmetall's, which includes the Boxer and Fuchs armored vehicles, has 
revenues of about 250 million euros. 

One important aim of the merger is to provide international customers with an 
integrated offering and a "one stop shop" for military purchases. 

It could pave the way for an eventual deal for Rheinmetall to become undisputed 
leader of the German defense industry. One route would be for the company to 
divest its automotive division that contributed roughly half of the group's 
revenue last year but was far less profitable than defense. 

Rheinmetall has long had its eye on privately-held German tank-maker Krauss 
Maffei-Wegmann, but the two companies have been unable to agree a merger 
because of differences over control of the mooted new group. Now that 
Rheinmetall has acquired greater critical mass, it may be able in the next few 
years to remove obstacles to a link-up with Krauss-Maffei. 

David Marsh is chairman of London and Oxford Capital Markets. The Marsh on 
Monday column appears in German in the newspaper Handelsblatt.
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