The correct answer is "you're the designer - you tell me".

My fall back answers are:

> 1. what existing logos do we like and why

GeoTools: compass / spanner logo (http://geotools.org/) because it's a
simple and informative pun

TED: big red letters (http://www.ted.com/) because it's obvious and memorable

ScapeToad: toad logo (http://scapetoad.choros.ch/) because it's
ridiculous with a certain elegance

R (http://www.r-project.org/) because you just say Rrrr...

> 2.  what logos do we dislike and why

Sonatype: horizontal bars and thin font (http://www.sonatype.com/)
because it looks corporate and boring

ESRI globe in grid (http://www.esri.com/) because it looks like they
want to take the world prisoner

Old Sun logo (as seen at:
http://java.sun.com/products/java-media/jai/forDevelopers/jai1_0_1guide-unc/JAITOC.fm.html)
because it's on the wrong side of the line between clever and wanky

NetBeans: box figure and name (http://netbeans.org/) because what are
you supposed to do with an empty box ?

> 3. Preferred typography

Either elegant or in your face, but not script (usually lacks
immediacy) or very angular / geometric (e.g. the font used for the
Oracle logo which looks fascist - though perhaps that's just my
prejudice shining through).

Michael


On 26 September 2011 00:59, Terence Parr <[email protected]> wrote:
> hi.  Sam Harwell had the great idea that I should commission a logo or logos 
> for the ANTLR project. Perhaps there is a similar and consistent logo design 
> for the individual tools. I'm also considering a new layout and design for 
> the website. Basically v4 will have major new functionality and I want to do 
> some nice branding for it. Sam also recommend someone that seems very good 
> for doing the logo design. Questionnaire I have to fill out for this 
> designer, however, asks questions that I don't really know how to answer 
> exactly. I thought that I should appeal to you folks in the community so that 
> we can  hone the answers for the designer to get something nice. Here are 
> some questions that you might know the answer to or have opinions on:
>
> 1. what existing logos do we like and why
>
> 2.  what logos do we dislike and why
>
> 3. Preferred typography (heavy, light, modern, classic, handwritten etc.)  
> maybe we don't want text in the logo at all, but it seems like .g and .st 
> could work in the individual tool logos. Microsoft logos for example:
>
>
> Here is the logo portfolio of the guy:
>
> http://www.logoholik.com/logo_portfolio/logo_portfolio.html
>
>  any and all thoughts about branding are welcome.
>
> Ter
>
> List: http://www.antlr.org/mailman/listinfo/antlr-interest
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