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[ The article is about cameras pointed towards the football field. ]
Football Australia to deploy AI cameras at venues to livestream matches
Ry Crozier
itNews
May 7 2025 6:08AM
https://www.itnews.com.au/news/football-australia-to-deploy-ai-cameras-at-venues-to-livestream-matches-616983
Football Australia is set to use AI camera technology and NBN
connectivity at key venues to automatically capture and stream matches
in 4K.
Football Australia to deploy AI cameras at venues to livestream matches
The “automated broadcast transformation” will see “key Football
Australia and member federation venues equipped with NBN services from
Superloop and unspecified “AI cameras.”
This will be used to broadcast matches in the Australia Cup, a national
knockout tournament involving over 700 senior community clubs nationwide.
Superloop also signed on as telecommunications sponsor for the competition.
On the transformation, Football Australia (FA) said Superloop “will
provide … robust connectivity infrastructure necessary to introduce AI
camera technology across key … venues, enabling the automated delivery
of 4K resolution streams to YouTube, OTT platforms, and other domestic
and global media destinations of FA’s choosing.”
Darwin Football Stadium will be one of the first venues to be activated.
“Superloop will deliver tailored solutions, including business-grade NBN
internet and mobile data services, to support FA’s ambitious rollout of
automated production technologies and real-time collection of match and
player stats to create a true ‘history’ of the sport,” FA said in a
statement.
Football Australia CEO James Johnson called the partnership and project
“a pivotal moment in our digital transformation journey.”
“Superloop's expertise and technology will allow us to deliver a more
dynamic and engaging live streaming experience to fans nationwide, while
unlocking cost efficiencies and new revenue streams for the sport,” he said.
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Roger Clarke mailto:[email protected]
T: +61 2 6288 6916 http://www.xamax.com.au http://www.rogerclarke.com
Xamax Consultancy Pty Ltd 78 Sidaway St, Chapman ACT 2611 AUSTRALIA
Visiting Professorial Fellow UNSW Law & Justice
Visiting Professor in Computer Science Australian National University
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