Normal apostrophe is ASCII 39.

>          Thanks, I noted that but not being proficient in 
>HTML, I assumed that using "’" for an apostrophe was
>normal usage. Why else would Apple use it in their newsletter?

Apple, so GUI-oriented with Mac OS, wants to be fancy.  ASCII 39 is too easy.

Environment News Service newsletter uses ASCII 185 for apostrophes.  I know what
it looks like but not what it's supposed to look like.

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