Hardly anyone ever *decides* to use Microsoft products. BG's commercial genius is that he has removed enduser decision making from the software equation.
Microsoft's prime customer has always been the computer manufacturer. Most computers sold at retail just come set up with Microsoft. The advertising is just frosting on a cake that has already been sold. It reinforces the inevitable and makes it seem like the only "choice". It's just easier to go with the flow because it "comes that way". Sam Ewalt On Sun, 09 Dec 2001 14:04:07 -0400, L.D. Best wrote: > Most of this I can't comment on ... tech stuff I've never needed to > know, etc. > On Sun, 09 Dec 2001 10:29:17 +0100 (CET), [EMAIL PROTECTED] (Richard Menedetter) > wrote: > <snip> >> M$ does what it thinks the people want, and they pretty much are correct. >> They would sell dog sh*t as long people would buy it. > However, I must disagree with the foregoing. > M$ does *not* provide what "the people want"; M$ decides what the people > should want, and then spends and spends [an advertising budget bigger > than IBM's R&D allocations] to make certain that the people want what M$ > wants the people to want. > If JC's daddy could find an endless source of dog shit, and if his serfs > could figure out how to store it, ship it, etc., and his brainwashing > experts could come up with a marketing plan, then M$ would do its best > to have people standing in line outside stores -- eager to get their own > box of M$ dog shit on the official day of release. > Microsoft did not "earn" market share through producing decent software > that people used and recommended to others. Microsoft bought the > market, bought PC magazine reviews with advertsing money, etc etc etc. > If the software had been competitive and honestly better than what was > available, then that would have been fair. But M$ software has never > been "better"; it has only been advertised better and shoved down the > throats of computer users better. > l.d. > P.S. Reference above to "JC's daddy" is not blasthemy on my part; BG > actually did name his first born J.C. -- Jennifer Cathline -- and I > think it wasn't an accident. > -- Arachne V1.70;rev.3, NON-COMMERCIAL copy, http://arachne.cz/ Sam Ewalt Croswell, Michigan, USA -- Arachne V1.70;rev.3, NON-COMMERCIAL copy, http://arachne.cz/
