Hello Sam,

You may recall the run-in I had with a major UK supermarket
and its website a couple of years ago. I spoke to one of 
their guys, who was quite dismissive when I said the site 
was useless to many blind users, but at least he was available, 
which was not the case with the lamentable UK Govt sites 
(a lot of whose problems are due to reliance on the EDS 
company, boo-hiss).

The supermarket got some bad publicity when blind customers
were told to use online ordering instead of the previously
available phone-in system. (There's a growing discrimination
by the BBC and others in favour of SMS messages instead of
email, phone or conventional mail.) A recent radio programme
about the problems faced by the disabled demonstrated the
poor performance of a Virgin company website when visited 
with screen reader software. Sir Richard Branson's team got
on the case in double-quick time.

The supermarket now offers an alternative site to any user
with JavaScript disabled -- I don't know if it's selectable
by the hoi-polloi. They've turned it to their advantage by
getting an award from the RNIB, the UK's major organization
for the blind, yet the site uses a page background colour
that isn't in the "Websafe palette" (so there's a dithered
pattern in Exploiter).

So, if there's something in it for them, whether prestige
and awards or less complaints and a healthier bottom line
then they might change. But as long as it's cool to use
flashy techniques and NOT CARE about tripping up a proportion
of their visitors there's a problem. From my point of view
I want to use CSS more extensively but the Netscape 4 series
botch the page-display rather than ignoring stuff it doesn't
understand. I could easily ignore Netscape4.x, but I mustn't!
Maybe in five years' time... but there would still be a few
people left to annoy.

As to how to help the webmaster you contacted, you could find
him an award to apply for (or create one yourself!) and point
him to these online tools:

Web Page Purifier
http://www.delorie.com/web/purify.html

Web Page Backward Compatibility Viewer:
http://www.delorie.com/web/wpbcv.html

Lynx Viewer
http://www.delorie.com/web/lynxview.html

Search Engine Simulator
http://www.delorie.com/web/ses.cgi
-- this will show how useless an over-graphic page design
can be. 

Hopefully, he'll find this all very useful and proceed to:
http://www.delorie.com/donations.html

There is also the question of SERVICE. The webmaster is
providing a service to his client and the site's visitors.
If he's only interested in showing off his use of a non-
standards compliant technique the site owner should hire
someone else with a more mature outlook. The designer SHOULD
have his ears wide open to any feedback. 

Best regards,

Jake Young


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