+1!!!! Great base for a demo as well.. 
Isabelle.
__________________________________________________

Isabelle Mauny
On Jul 22, 2014, at 4:30 AM, Shevan Goonetilleke <[email protected]> wrote:

> Having all these connectors integrated together would form a good test for 
> the connectors that were previously developed and tested as standalone 
> connectors. Once developed and tested we should probably publish them as 4 
> separate scenarios like -
> 1. ZOHO CRM for campaign and lead management
> 2. ZOHO CRM for order management 
> etc
> 
> These can also eventually form separate recipes on the iPaaS. 
> 
> Any other thoughts?
> 
>  
> 
> 
> On Fri, Jul 18, 2014 at 3:38 PM, Rasika Hettige <[email protected]> wrote:
> 1. Overview
> ZohoCRM is on-demand Customer Relationship Management (CRM) software as a 
> Service (SaaS) solution that delivers complete CRM functionality at a 
> fraction of the price of other offerings. With ZohoCRM you can manage all 
> your Sales, Marketing, Customer Support & Service, Inventory Management and 
> Email within a single business system. Hence it is not only an application or 
> tool but it is a way of doing business.
> 2.    Benefits of ZohoCRM
> ZohoCRM has its own calendar through which meetings could be scheduled and 
> events could be managed. This facilitates easy follow up with clients and 
> leads.
>  
> It is also a collaboration tool which has its own messaging and chatting 
> components through which the business opportunity is enhanced. 
>  
> ZohoCRM could also be easily integrated with external APIs such as Quickbooks 
> for financial and inventory management, Campaign monitor for lead management 
> and etc.
>  
> Great value for money; It provides greater software applications for 
> businesses at reasonable and affordable prices. Therefore it increases 
> revenue at a lower cost.
> 3.    Zoho CRM Business Scenario
>  
> In describing the business scenario of ZohoCRM, it can be divided into 
> sections such as Initiate Marketing, Process Sales, Manage Orders and Support 
> as shown below:
>  
> 3.1  Initiate Marketing
> 
> Step 1: Either campaigns and/or Leads can be created as the starting point of 
> ZohoCRM.
> 1a. Create Campaigns
> Create campaigns in Zoho CRM and create them as draft campaigns in Campaign 
> Monitor API. Email these campaigns to subscribers in Campaign Monitor API.
> Post details of events related to the campaigns in the campaign owner’s 
> Facebook wall.
>  
> Advantages of integrating with Campaign Monitor API
> Campaign Monitor is an email marketing service, which can be used to publish 
> campaigns to bring more business to the company. 
> Advantages of integrating with Facebook API
> Facebook can be used as a marketing tool where you can post your campaign 
> details on your wall and get interested individuals as leads in ZohoCRM.
>  
> 1b. Create Lead
> Create leads directly in Zoho CRM.
> Lead creation can be done by retrieving the clicker’s details (who clicks on 
> the link) from the Campaign Monitor API.
> Creating leads by retrieving information from the Twitter API (by searching 
> tweet contents or hash tags).
> Leads can also be created by retrieving the caller’s contact details from the 
> CallRail API.
> Associate leads with products which are either goods or services that can be 
> sold or purchased by the organization.
> 
> Advantages of integrating with Twitter API
> Twitter is an online social networking and microblogging service that could 
> be used to increase marketing and identifying leads in ZohoCRM by searching 
> tweet contents/ hash tags.
> Advantages of integrating with Campaign Monitor API
> Campaign Monitor can be used to aquire new subscribers(leads) in ZohoCRM. 
> Advantages of integrating with CallRail API
> CallRail API is call tracking tool which can be used to capture caller 
> details as leads in ZohoCRM to initiate marketing.
> 
> Step 2: Convert Lead
> Convert the qualified leads to an Account (organizations) and Contact 
> (individuals), optionally a Potential (opportunity).
> The contacts in ZohoCRM can be created as customers in Quickbooks for 
> accounting purposes.
> If the lead is unqualified then the status is updated as Junk Lead.
> 3.2 Process Sales
> 
> Step 3:
>  Initiate sales process by creating Quotes.
> Create quotes as estimates in Quickbooks for accounting purposes.
> Step 4:
> Once the order is won, it can be converted to a sales order and it could be 
> created in Quickbooks for accounting purposes.
> If the order is lost, update the Potential/Quote as Closed-Lost in ZohoCRM as 
> well as update the estimates in Quickbooks.    
> Step 5:
> Create invoices for the sales orders in ZohoCRM.
> Create invoices in Quickbooks for accounting purposes.
>  
> Advantages of integrating with Quickbooks API
> As an accounting API, QuickBooks helps to record book-keeping functionalities 
> by mapping relevant financial details such as customers, invoices,  sales 
> orders in ZohoCRM.
>  
> 3.3 Manage Orders
> 
> Step 6:
> Create Vendors by retrieving vendors from Quickbooks.
> Create Products by retrieving Items from Quickbooks.
> Create Purchase Orders using the Vendors and Products in ZohoCRM and create 
> them in Quickbooks for accounting purposes.
> Associate purchase orders with relevant contacts in ZohoCRM.
> 
> Advantages of integrating with Quickbooks API
>  QuickBooks helps to record inventory management details such as items, 
> vendors and purchase orders in ZohoCRM.
> 
> 
> 3.4 Support
> 
> Step 7:
> Create cases for feedback received for products in Zoho CRM.
> Track these cases as issues in JIRA and follow them up. The issue comments in 
> JIRA can be updated in Zoho CRM.
> 
> Advantages of integrating with JIRA API
> Cases in ZohoCRM are used to track feedback received for products. JIRA API 
> can be used as a product tracking tool to discuss any product related issues 
> and track them until a solution is provided. This can be used in the support 
> phase of the ZohoCRM by mapping the solutions to cases.
> 
> Thanks & Regards
>  Rasika
> 
> _______________________________________________
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> 
> 
> 
> 
> -- 
> Shevan Goonetilleke
> Director of Engineering
> WSO2, Inc.
> lean.enterprise.middleware
> m: +94777340680
> w: http://wso2.com
> _______________________________________________
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