I don't think there's any price discrimination going on here, especially
considering the difficulties in distinguishing between thirsty and
not-so-thirsty consumers. Instead, I think pricing refills at (practically
zero) marginal cost is simply another form of price competition among similar
restaurants. The Super-Bird at Denny's is pretty close to the Club at
Lyon's. The Quarter-Pounder and the Whopper are almost perfect
substitutes. If the (economic) profits in food items have been competed
away, then there is an incentive for restaurants to lower soda prices to
marginal cost, noting that the marginal cost of the first drink is not
zero. Note also that juices are usually excluded from "bottomless" drink
offers.
Restaurants that can distinguish themselves through non-price competition,
i.e., with food quality have no such incentive. This might explain why
fancy restaurants seldom give free refills. Granted, these places often
give free-refills on coffee. However, coffee becomes a bad if it's not
consumed shortly after production.
Seiji
___________________________________________________ Seiji Steimetz Office: Social Science Tower 305 University of California, Irvine Email: [EMAIL PROTECTED] Department of Economics Web: http://zotnet.net/~steimetz 3151 Social Science Plaza Office: (949) 824-1372 Irvine, CA 92697-5100 "Every time a calf is born, the per capita GDP of a nation
rises.
Every time a human baby is born, the per capita GDP falls." -- Julian Simon ___________________________________________________
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