Why do people have crazy opinions? What are the social consequences of crazy opinions? More importantly, How are promising ideas selected among crazy and non-crazy opinions? What makes an opinion sound crazy, and another one look serious? For example, why do libertarians look more or less crazy in public discourse, and are often absent from public debates, while PETA (People for the Ethical Treatment of Animals) runs half a dozen websites (including cowsarecool.com) and wage campaigns with slogans like "Help chickens in China"?
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