> If it is common knowledge that picking stocks is no better than
> using an index, then why is stock picking so popular? 
> Fabio 

1) It is not common knowledge to many investors.
2) Some stock pickers indeed do better than average.
3) Investors tend to be overconfident as to their abilities.  This is
generally found by behavioral economists.
 
> Ie, why do people accept lower returns just for the privilige of
> picking the stocks themselves?

Besides being overconfident, they enjoy the picking and owning, and some like
the thrill of risk.

Fred Foldvary

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