> << Or to rephrase in economic terms, risk averse managers prefer copying
> a proven strategy (low risk/low payoff) than engaging in R&D (high
> payoff/high risk). 

> reduce drag coefficients to increase fuel economy.  The summer I sold cars 
> (1997 at a Pontiac-Mazda-Jeep-Eagle dealer) one of the young salesman pointed 
> out that Mazda still used the aero styling, while everyone else had abandoned 
> it, giving the Mazadas a bit of an out-of-date look.
> David

Let me add that some have speculated that industries are chasing
moving targets. Fads get set in motion, and firms play catch up until
the next fad comes along. Easier than being original and persuading
customers about your product. Fabio 


Reply via email to