The critically acclaimed "Self-Promotion for Authors," is a guide to
promoting your next book in a professional manner, and could prove
invaluable to those who either have, or plan to write a book in the
future.
"`Subtitled A Step by Step Guide to a Professional Style Publicity
Campaign' Â…the book contains a lot of good information, which can be
helpful to those inexperienced with media and marketing," says
Reviewer Jack Quick.
"Moniz also recognizes the reality that few authors have access to
the funds for such a campaign. I would recommend this to any
beginning author or author wannabe as a good starting point in
building your brand, and getting those pesky books to move off the
shelves at a more gratifying rate.
"If you learn nothing else from the book, take note that the "brand"
is you, not the book. If you can achieve name recognition, book
sales will follow," says Quick, adding: "Just ask J. K. Rowling."
Learn how book publishing professionals maximize their time and
efforts to reach prospective purchasers. Self-Promotion for Authors
was written by Larry Moniz an award-winning national publicist whose
clients included Coleco's Cabbage Patch Kids (for which the agency
won a Silver Anvil Award, the highest accolade in public relations)
Harlequin Romances, Shorewood Fine Art Books and several authors.
For further information visit larrymoniz.org or MAPublishing.biz
The book also includes comments and tips from 10 other authors
including: Tim Bete; J.A. Konrath; Jonathan Maberry, 2007 winner of
the Bram Stoker Award for Best First Novel; Publisher Karen L. Syed;
Robert J. Sawyer, Best Novel Hugo and Nebula Award Winner, and
Robert W. Walker.
Larry Moniz is no stranger to the book industry; in the first half
of the 1980s he was an account supervisor at a the major New York
City public relations agency that helped Harlequin Books to become
the dominant figure in the romance genre. Other clients have
included Shorewood Fine Arts Books and individual authors.
He holds a dozen Journalism writing awards and was senior account
supervisor on the Coleco Cabbage Patch Kids account, one of the
major product publicity successes of the mid-1980s.
Moniz is a former member of the Mystery Writers of America, the
Society of Professional Journalists, Working Press Association,
Garden State Journalists, Society of Environmental Journalists,
International Radio and Television Society, Publicity Club of New
York and the association of Military Reporters and Editors.
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