Wondering why they fear Mani Ratnam so much, that they are going all 
out in unison to make sure He wont get a hit in Bollywood.

-Vinod

--- In [email protected], Gopal Srinivasan 
<[EMAIL PROTECTED]> wrote:
>
> Sarkar ki strategy chal gayi!
>    By: Upala KBR
>    January 17, 2007
> 
> Abhishek Bachchan and Aishwarya Rai
> The timing of Aishwarya Rai and Abhishek Bachchan's engagement has 
sparked off speculation over
> whether the move was planned to whip up renewed interest in Guru 
post its dismal opening last
> week. Whatever the truth, the strategy seems to have paid off.
> 
> The engagement happened on Sunday evening, and the gloomy figures 
(Guru had an opening of 50-60
> per cent across India) began picking up on Monday. This is unheard 
of in Bollywood, where
> opening collections usually drop post Monday.
> 
> Ebb and flow
> 
> So what made the difference? Is it fair to say that news of the 
lead pair making their
> relationship official was the chief cause? Says an 
industrywalla, "The Bachchans want to break
> the myth that Ash and Abhishek are a flop pair. When someone as 
respectable as Amitabh calls
> the entire media to his home, which he has never done before, and 
gives interviews about how
> he's going to see Guru 100 times over people will listen."
> 
> Adds a reputed trade source, "Guru will be an average commission 
earner, but definitely not a
> hit as it's being touted.
> 
> The collections (except Mumbai, Maharashtra and some areas in the 
south) have already started
> dropping across India. Multiplexes in Indore on Sunday registered 
the following collections:
> 
> Inox – Rs 1,44,000, Velocity – Rs 1,30,600, PVR – Rs 1,49,900 and 
Adlabs – Rs 1,45,500.
> However, on Monday collections dropped. Inox was Rs 45,500, 
Velocity – Rs 43,500, PVR – Rs
> 77,700 and Adlabs – Rs 38,200. If Guru has picked up slightly it 
is in Mumbai, which opened to
> less than 50 per cent.
> 
> The Ash-Abhishek engagement made a difference to the collections 
on Monday. But there is no
> question of the film picking up after this. While all 16 shows 
were full at Mulund theatres on
> Sunday (a holiday), Monday saw a steep drop of 30 per cent."
> 
> Trade analyst Taran Adarsh adds, "Guru has been holding well at 
Cinemax since Monday; it has
> registered 60 percent collections. This was indirectly boosted by 
the engagement story as TV
> channels were showing clips of Guru along with the news.
> 
> However, I don't think this was a publicity stunt. Salaam-E-Ishq 
will definitely make a huge
> dent to Guru's collections when it releases next week."
> 
> What do the trade analysts have to say?
> 
> Vikas Mohan, editor, Super Cinema
> 
> Top three releases of 2006?
> Dhoom 2, Krrish and Lage Raho Munnabhai.
> 
> Has Guru done as well?
> Kaha raja bhoj, kaha gangu teli? They are much ahead of Guru.
> Are the collections of Guru good/average/dismal?
> In Mumbai, the film is doing good business at multiplexes but very 
badly at single screen
> theatres. In north India and the Hindi belt, Guru is a disaster.
> 
> Will the collections get better in the coming weeks?
> Going by the way it is now, I don't think so.
> 
> What is the public reaction?
> For Friday's 2 pm show at Cinemax Andheri, there were 35-40 people 
in a 60-75 seater theatre.
> Get one show that is house full and I will leave the film industry.
> 
> Did the engagement result in a rise in collections?
> Yes. An engagement is a positive thing. When Meena Kumari died, 
Pakeezah became a super hit
> because people knew they wouldn't see her again. The engagement 
announcement has had a positive
> effect by 1 or 2 per cent, especially among the youth.
> 
> Indu Mirani, Chief Editor, thirtymm.com, trade analyst
> 
> Top three releases of 2006?
> Dhoom 2, Krrish and Lage Raho Munnabhai.
> 
> Has Guru done as well?
> No way!
> Are the collections of Guru good/average/dismal?
> It's average. Single screen shows are not doing well, but shows at 
multiplexes are better.
> 
> Will the collections get betterin the coming weeks?
> Next week Salaam-E-Ishq releases. That will make a difference and 
Guru collections will get
> affected.
> 
> What is the general reaction of the public?
> Some people have liked it, while others haven't. Celebrating the 
success of a man who has no
> respect for the law hasn't been digested well by a certain section 
of the audience.
> 
> http://www.mid-day.com/hitlist/2007/january/150257.htm
>


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