'Sivaji' is set to create many a record. In just one day after the audio got
released, the sales was enormous.
The audio sales is located in Chennai's Ritchie Street. To buy the cassettes
and CDs, dealers and fans from out of town thronged into the street the earlier
night itself. The morning saw a densely crowded street. The cassettes and CDs
brought in vans were sold out as soon as they were loaded off. Small shops also
did great sales.
Milk abhishekham and aarathi for Rajini photos by fans, gave a festive
atmosphere. Since 3 songs were already available on the Internet, the fact that
the audio sales was such a sell out is a feat indeed. AVM had sent 2 lakhs each
of cassettes and CDs and by afternoon, all were sold out.
Such a response to audio sales has hitherto not been seen. In 'Sivaji,'
there are 2 songs the fans can dance to and 2 songs for them to sing along and
enjoy. "Oru koodai sunlight, oru koodai moonlight..." and "Sachin adichaa sixer
thaandaa, Sivaji adichaa puncture thaandaa.." will make one want to dance.
Hummable tunes are "Sahara pookkalum..." and 'Vaaji vaaji vaaji en jeevan nee
Sivaji."
The 'Sivaji' songs were broadcast on all FM stations the night before audio
release. A Rajini fan says this is a 'small' welcome for the film that is to be
released soon.
Then imagine what it would be like the day 'Sivaji' gets released. It is
mind boggling!
http://www.cinesouth.com/masala/hotnews/new/03042007-3.shtml
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