http://www.chennai365.com/news/hmv-appoints-arrahman-as-new-brand-ambassador
HMV Saregama India has announced A.R.Rahman as its new brand ambassador for the first time in its 106- year-old history. The Managing Director of the company Subroto Chattopadhyay announced this to the press today. HMV Saregama India, the music company, is set to go the whole hog with a fresh band talent hunt show titled as 'Hoo la la la' (a popular humming bit from A.R.Rahman ) on Sun TV soon. This show will be telecast in 13 episodes, and A.R.Rahman will be participating as the jury in the show for the first time, amidst his busy schedule. The contestants will be selected from all the regions of Tamil Nadu. The same programme will be telecast in Gemini TV also and for this show, they have planned to select the participants separately from Andhra Pradesh. The participants can compose tunes for a fresh song written by the popular poets. For the Tamil show, Vaali has written the song and titled it as 'Nambikkai'. Source: OneIndia
