Dude ! I believe they will somehow bring it by Diwali ! Over to news @ the
link. Regards Pavan
http://www.hindu.com/mp/2007/10/18/stories/2007101850840500.htm
Big branding
The two Bollywood Diwali biggies SRKs Om Shanti Om and Sanjay Leela
Bhansalis Saawariya are already being aggressively promoted on rival news
channels. Added to that, both are said to have set aside Rs. 15-20 crore each
for brand-related promotion such as merchandising, contests, hoardings, print,
television and Internet campaign! Never before has so much money been spent to
promote any Indian movie! Compare this with the ad expenditure and promotion of
Diwali releases in Kollywood. First and foremost, the trade is still in the
dark about which film will release for Diwali!
The only sure film seems to be Vel, which at least had an audio launch,
while Azhagiya Tamil Mahan is yet to release its A.R. Rahman audio and has
just one hoarding near the Gemini fly-over that states: Coming Soon!
SREEDHAR PILLAI
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