Rahmans second tryst with the UN By Behindwoods News
Bureau. No minimum balance NRI account October 23, 2007
A R Rahman is returning to the small screen and this time the maestro
back for a musical show Mission Ustad. The show, a joint venture between the
United Nations and production house Endemol, will feature some of the best
entertainers in the country. Mission Ustad will be on air on the new Hindi
entertainment channel 9X.
It aims at spreading awareness about the United Nations Millennium
Development Goals (MDG).
Rahman in his press address said: I am delighted to be part of 'Mission Ustad'
on 9X. Many eminent names from the entertainment industry will join me on the
show. I am convinced that the partnership will bring about the desired
awakening among Indian viewers, and the show will touch the hearts of the
nation in a very entertaining manner.
Rajesh Kamat, who heads the entertainment channel, 9X, said that music was
the only universal language that could reach and bind everyone. They felt this
effort was very important and if India didnt achieve the MDG by 2015, which
aims at alleviating the lives of the socially marginalized, it would be
detrimental to Indias future. When it comes to serving a cause, Rahman is one
person you can count on. His earlier stint with the UN composing an anthem for
poverty was another noteworthy effort.
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