That in the days when audio CDs were imported into India at Rs. 600 each and 
cassettes were priced at Rs. 25, HMV launched a high-end cassette label line 
called 'Sheer Magic' with a premium positioning and made of jam-free rollers 
and fungus-resistant tape, priced at Rs. 100 a piece with Chor Chor being the 
first film title released on this label?


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