Earlier today, the staging of THE LORDS OF THE RINGS, won the 2007 SOBOM Achievement of the Year Award.
Awarded in past years in recognition of the rebuilding of the Lyceum Theatre, the reopening of the Sadlers Wells Theatre and the success of the first SOLT Kids Week in 2000, the 2006 SOBOM Achievement of the Year was awarded this time last year in recognition of the success and popularity of the TV show How do you solve a problem like Maria? SOBOM THE SOCIETY OF BOX OFFICE MANAGERS The general aim of the Society is to promote goodwill, fellowship and informed debate within the Box Office and Ticketing Industry. The Society aims to promote ideas and new developments in Box Office techniques within the ticketing, entertainment and leisure industries. Various social events are organised throughout the year, with the jewel in the crown being the SOBOM Christmas lunch, which doubles as their annual Awards ceremony. Members vote throughout November and December for categories that include Best Play, Best Musical, Achievement of the Year, Personality of the Year and, quite often, a Lifetime Achievement Award. Given the number of ticket agents in the membership (all the West End agents are members) results are reflective of the Ticketing Industrys view.
