I am just concerned about the amount of marketing that's gone into the movie so far. In this day and age, how you sell your film before its release is a vital part of film making. I remember , when Yuva released the critics slashed it and Maniratnam called for a press conference within 1 week of its release but it was too late. Om Shanti Om partly owes its success to all the sales pitching that went in before the release of the movie ( 31 stars song, SRK six pack etc). I was thinking how these are nothing compared to the JA sets that I've seen recently in the posters. They look absolutely stunning with so much detail as well. I am sure a lot of effort went into it. It's sometimes good to talk about things that you are proud of, in your own production. It raises a curiosity factor in those who are in two minds about whether or not they want to go watch JA. Those who are sitting on the fence right now and will wait to see what the critics say and then go watch it depending on the reviews. Believe it or not, there are a lot of people who actually do this and this is why these so called critics/reviews are so important. For example, every article I've read abt JA in Indiafm doesn't have a stroke of 'positiveness' in it. They refer to the film being big and all but nothing encouraging. I won't be surprised if the movie is thrashed when it releases. I remember reading the Swades review on Indiafm and thinking, how unbelievably one-dimensional the reviewer was. Maybe there is a lot more than there is to see when it comes to keeping reviewers 'happy'. Anyway, all I was trying to say was that Ashutosh probably needs to invest some time and money in selling his film. No doubt, he's one of the best directors in India but in this day and age marketing one's film prior to its release is just as important as making the movie. I am hoping things will pick up nearer to the release. All the best to the JA team. I am going to love it- i know that for a fact. Irrespective of what the critics (ie samples of human taste in movies) say but I would love to see the movie succeeding at the BO as well.
P.S: i love it how tuteja's post in naachgaana only got 4 comments! We should pat ourselves on the back for not getting into any arguments on his review. That's probably what he was looking for. As far as we are concerned , rahman's work speaks for itself.
