Here is his brilliant analysis of why JA is not creating mass hysteria.. http://indiafm.com/slideshow/2008/02/06/181/index4.html
Titled "Thanda Matlab Jodhaa Akbar" he does a highly "scientific" analysis based on "hard facts" and "reason". I think he leaves out ONE major issue...UTV has not paid Indiafm to promote JA..else he and his "even more brilliant" analyst brother TA would make us believe that JA is the next biggest event after Indian Independence !! One of the issues...you guessed it. The "Cold" Music. Here's what he has to say Issue - Cold music Frankly, till this point in time, A.R. Rahman's music has hardly created the kind of impact one expects from the maestro. For a film which is releasing in nearly a week from now, at least a couple of songs should have become a national rage right now. Even a staunch Rahman supporter would agree that it is not the case so far. Boring feel of the music coupled with unimpressive visuals playing along have only pushed the film a few steps behind. Solution Of course, one can't have Hrithik strip to his waist, show his six- pack abs and sing a 'Dard-E-Jodhaa' here! The songs can't be changed either but the easiest kill would be to bring on new visuals at the least. Also, if the best track of the album, 'Azeem O Shaan Shahenshah', is brought back along with dramatic visuals, the impact created would certainly take this film set in the 16th century to a new level altogether. I want to see this guy in person and give him one tight slap !!
