http://www.rediff.com/movies/2008/feb/22ja.htm
If the first four days of box-office collections give any measure of the commercial success of a Hindi-film, then the Hrithik-Aishwarya<http://specials.rediff.com/movies/2008/feb/12slide1.htm>starrer period film *Jodhaa Akbar <http://www.rediff.com/movies/jodha08.html>* may create box-office record in both US and India for the first week collections. For the first four days of its running, *Jodhaa Akbar* -- a UTV Motion Picture release -- has collected Rs 38.53 crore from the box office (domestic and international), a close second to last year's Shah Rukh Khan [ Images <http://search.rediff.com/imgsrch/default.php?MT=shah%20rukh%20khan>]starrer *Om Shanti Om* -- that grossed about Rs 42 crore for the entire week. And there is three days of collections to be added. Other hot sellers in the box office like yet another Aishwarya-Hrithik starrer *Dhoom 2 [Images<http://search.rediff.com/imgsrch/default.php?MT=dhoom%202> ]*, which was released in November 2006, had total box office collections of Rs 32-33 crore in the first week of its launch. Of the Rs 38.53 crore collections at the box office, Rs 25.34 crore are from domestic collections and that too from only the collections of Friday, Saturday and Sunday, says a UTV Motion Picture executive. Also, *Jodhaa Akbar* is the second highest<http://www.rediff.com/movies/2008/feb/19jodhaa.htm>Bollywood grosser after *Om Shanti Om* in the US collecting $1.6 million (about Rs 6.40 crore) during the first-four days of its release. *Om Shanti Om* collected Rs 6.90crore in the first-four days of its release during Diwali, last year. In recent times, only *Om Shanti Om* could cross the Rs 40 crore-first week collections barrier. A close second so far has been Akshay Kumar [Images<http://search.rediff.com/imgsrch/default.php?MT=akshay%20kumar> ] starrer *Welcome* as it grossed about Rs 37 crore in the first week of its release, say the film-trade websites. But *Jodhaa Akbar* has already crossed this mark, says film trade analyst Taran Adarsh. Commenting about the film's distribution strategy, Siddharth Roy Kapur, director, UTV Motion Pictures said: "Sensing the hype and curiosity created around *Jodhaa Akbar* in the US market, we released 129 prints of the film, the highest for any Hindi film released in the US. In India, we have released 500 physical prints and 400 digital prints and since there are no major Hindi releases, we expect *Jodhaa Akbar* to do very well."
