AR Rahman, Big Music, Nokia team for Ada music Story By:
Businessofcinema.com Team updated on: 28/04/08
Mumbai: Nokia has joined hands with AR Rahman and
Big Music to give young Indians a chance to remix two leading tracks from A R
Rahman's forthcoming film Ada...a way of life. This is the first time ever
that the beacon of Indian music is allowing listeners to remix his compositions.
Ada is directed by Tanvir Ahmad and produced by Kazaan Ahmad. It stars debutant
Ayaan Ahmad, Ayesha Jhulka, Nauheed Cyrusi, Rahul Roy and Milind Gunaji.
As a part of this initiative, Nokia and Big Music will run a month-long contest
where participants can remix the two Ada soundtracks namely Gulfisha and Gum
Sum on Nokia's newly launched Nokia XpressMusic mixer application. The Nokia
XpressMusic mixer application is an online music mixer available on
www.nokia.co.in/XpressMusic that has pre-loaded Ada tunes.
The winner, chosen by AR Rahman, will get an opportunity to spend one day with
the music legend and compose the remix Ada soundtrack with him at his studio.
Elaborating on the concept, Rahman said, "India is full of talented young
people and this contest is my way of unleashing their creativity. Nokia and Big
Music have come up with a very interesting concept and I am looking forward to
see how the listeners interpret my music and give it a new form."
Sharing the details of Nokia's first-of-its kind initiative Nokia India head of
GTM, program portfolio and categories Raghuvesh Sarup said, "We share a very
special and long-term association with Mr Rahman and we treasure this
relationship. We are very grateful to him for agreeing to this initiative and
giving youngsters an opportunity to express themselves through music
Nokia's
strategy is aimed at developing the market for mobile music and enriching
consumer experience by associating with leading players like Big Music".
Big Music & Home Entertainment CEO Kulmeet Makkar, adds, "BIG Music is
delighted to be associated with ADA - A R Rahman's signature works. We are
committed to quality content and new talent development. Our association with
Nokia is another step forward in our belief for music for everyone."
http://www.businessofcinema.com/news.php?newsid=8090
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