Tandav Films collaborates various celebrities in a video for a social cause
After winning many critical acclamations for its debut production film, Khosla Ka Ghosla, Raj Hiremath & Savita Raj Hiremath of Tandav Films Entertainment Pvt. Ltd. are now producing a video to mobilize masses to stand up in the movement against poverty. The video features many renowned celebrities from different fields. With This video to be known as Public Social Advertising (PSA), Tandav Films have brought various known faces from different walks of life to stand up together against a social cause. Namely, the master of music, A.R Rehman, lyrics maestro, Gulzar, Singing sensations Sonu Nigam and Sunidhi Chauhan, Indian Cricketer Yuvraj Singh, the young & dashing actor Ranbir Kapoor and cross border model turned actress of 'Khuda Kay Liye' Fame Imaan Ali will be seen in the video, conveying the right message to the masses for removal of poverty. This video is being directed by Meghna Gulzar and is already in its production stage. Considering their quality work in the field of communications with creative content in Advertising and Feature Films, United Nations Millennium Campaign (UNMC) has assigned Tandav Films to take care of the production of this video. Another reason of this video alongside educating and informing the masses would also be to popularize Millennium Development Goals (MDGs). The video will essentially focus on the global advocacy campaign called "Stand up and Take Action". In last October, 43 million people across the globe took part in this campaign and set up a Guinnies world record. A bigger number is what the UNMC is all eyeing upon this year and that is why they are involving the Indian celebrities this time to stand as a face to this campaign. Celebrities' voice makes a lot of difference when collaborate with a cause. They attract more people than any organizations. Thus the correct selection of production house and celebrities is the prior choice for positive outputs. "We are pleased with such a warm gesture by UNMC. I think it is our mere vision towards creativity that lead us to attain this project and I am happy it is for a noble cause. I would like to add as much as to this social need. I announce that this video will be aired free of cost in major Television Channels." Is what Raj Hiremath, the producer of this video quips. After the success of Khosla Ka ... http://www.radioandmusic.com/content/editorial/news-releases/tandav-films-collaborates-various-celebrities-a-video-a-social-cause -- regards, Vithur ARR in my Heart; His Music in my Blood;
