The SONY Touch When Sony BMG announced entered the world of Southern movie and music content acquisition, there were mixed responses – some were scared that this giant would swallow the smaller players up, some welcomed a possible radical shift to a more universal and professional working system and yet others simply thought they were throwing funding money away. But at the end of the day, they proved that they have what it takes to be a global music giant, as they acquired some of the most popular music of this year, including A.R. Rahman's *Sakkarakatti*, Himmesh Reshammiya's *Dasavathaaram*and Harris Jayaraj's *Vaaranamaayiram*.
You may remember, A.R. Rahman signed his first mega deal with Sony years ago, to produce both film and non-film music albums, to great global success. With the Sony name comes a host of modern and professionalism-driven processes – they believe in the power of technology, blitzing publicity and a pan-Indian presence for all their content, regardless of language barriers. Thus has Sony taken southern music and movies to a higher plane of global reckoning. With their latest, * Vaaranamaayiram*, Sony BMG is all set to grow bigger and stronger. http://tamil.galatta.com/entertainment/livewire/id/Vaaranamaayiram_Music_Review:_First_on_Galatta!_18868.html -- regards, Vithur ARR in my Heart; His Music in my Blood;
