Industry pundits have, for long declared it to be the biggest bane in the
Indian film scenario: Six songs spanning almost half-an-hour in a three-hour
movie, pictured for many months, and sometimes costing crores. But as songs
are an easy marketing tool for a movie, creators haven't done away with the
song-dance routine. And today, with growing radio stations and exclusive
music channels, songs are making a comeback, in a grand way indeed.

Taking the same route was 'Taxi Taxi' from Sakkarakatti. And spending in
crores to show New York in futuristic light, 500 years from now, was I Miss
You Da from the same movie. "The song was shot for the pre-climax sequence.
We wanted to do something new. We thought imagining how a city would look
centuries from now, seemed like an innovative thing," explains Kalaprabhu.
Shot with extensive CG work, all six songs of his were on a high budget,
with one recreating hell, another the Animal Kingdom and the song in
question, New York City.

With more corporates entering the field, and song shoot costs going up the
roof, what was once the preserve of directors Shankar and Maniratnam has now
become quite common. The visual treat cleanly awaits the audience, who
aren't complaining either.

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regards,
Vithur

ARR in my Heart;
His Music in my Blood;

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