http://www.indiantelevision.com/headlines/y2k8/oct/oct247.php
ESPN Star Sports (ESS), the official broadcaster of Champions League Twenty20, has roped in AR Rahman to compose the official anthem of the league. The Champions League Twenty20 is scheduled to take place from 3 -10 December and the inaugural match will be played in Mumbai. ESS Asia MD Manu Sawhney said, "Champions League Twenty20 is a platform where the best of the world come and play. It is premium, aspirational and the highest honour the game has to offer. In our mind, it is to cricket what AR Rahman is to music. The official anthem will reverberate not just in India but will transcend all language barriers across the global cricket fraternity." Meanwhile, IPL chairman Lalit Modi said the five-year deal with Pepsi as the 'pouring rights partner' had been mutually terminated. "It would be wrong to say that PepsiCo broke the deal because the Rs 500 million sponsorship deal was called off mutually by both the parties. In the first season of IPL, we had faced some problems during the matches. For example, there was a shortage on soft drinks and people were not allowed to carry water bottles inside the stadium," Modi added while addressing the press. IPL has now opened the 'official pouring rights partner' for all the franchises. "All the franchises are free to ink their own drinks sponsorship deals," said Modi. Modi also added that the global economic slowdown will not impact the second edition of the Twenty20 league next year; rather the sports property will continue to make profits. The final match of the Champions Twenty20 will be played on 10 December in Mumbai. The inaugural edition will offer teams $6 million as prize money. The prize will be shared between the teams and their players. -- regards, Vithur ARR in my Heart; His Music in my Blood;
