Airtel : Simply does it Airtel's brief to ace bollywood music director A.R. Rahman in 2002 was to create a tune that would appeal to not just the viewers, but also the listeners, of its advertisements. Rahman's signature tune for Airtel is today the most downloaded piece of phone music on the planet. This year, Rahman composed afresh for the telecom giant's campaign for the Delhi Half Marathon scheduled for November. The unambiguous brief this time was to reach out to children. Cell phone users are already furiously downloading the new tune.
Airtel's network now covers more than 385,000 of India's 650,000 villages. And the intensifying competition has still not dislodged Airtel from the top. It added more than 30 million customers over the last one year alone, and every third mobile user in India is its customer. Then, the company claims that an even higher proportion of high-end users are in its fold. Last month, Kohli was pleasantly surprised to find a van in Chhattisgarh that was backing up using the 2002 Rahman tune for its reverse gear horn. It seems Airtel is now part of India's psyche. http://businesstoday.digitaltoday.in/index.php?option=com_content&task=v\ iew&issueid=24&id=8391§ionid=22&Itemid=1 <http://businesstoday.digitaltoday.in/index.php?option=com_content&task=\ view&issueid=24&id=8391§ionid=22&Itemid=1> regards.. Krish.. His Music ~ My Mother Tongue
