*Lyricist and adman Prasoon Joshi tells Ankit Ajmera how he manages to think differently every time he takes up a new project*
Whether it's writing lyrics or making an ad, lyricist and adman Prasoon Joshi has managed both quite efficiently. His recent work comprises lyrics of the upcoming film Gajini. When asked what's unique about the lyrics of Gajini, he says, "I have done lots of new experiments with my writing in this film. For example I have broken the word masti in a song into its components (mast-ti) and personified them by portraying that Mast is incomplete without ti. It may seem crazy but I never did anything like this before. Thankfully it was liked by Aamir (Khan) and (AR) Rehman. This has been one of the most challenging films for me. I say so because there were instances where the tune was in never-ending phrases and I had to work on short sentences and make it elongated by adding meaningful words." While his lyrics in the last film Taare Zameen Par were soft, the lyrics of Gajini seem to be very different. How does Prasoon manage to switch gears between films and create idiosyncratic lyrics? He says "I am from an advertising background and I function the same way while writing lyrics. I read the script thoroughly and do as much research by talking to the director and actors." [EMAIL PROTECTED] http://www.dnaindia.com/report.asp?newsid=1209365 -- regards, Vithur
