Almost all would laugh at this silly mail.... Many of my friends always ask: 1. Why do I wear black rider jackets? 2. Why is a motor bike & Korg synthesizer the most favorite thing for me. 3. Why did all my bikes were Hero Honda with sleek design (Passion & ZMA)? 4. Why do they always run on MRF tires?
The answer is very simple such was an impression of the MRF Ad on me in my childhood that I used to watch Cricket only for this Ad. It had almost become a dream to possess and be like the one in the Ad. The quest became more rigid when I realized that the theme was done by our AR. I cant express how I moved towards being such an AR fan without knowing him (though I knew he was the MD for Roja, which was the first cassette I purchased saving my pocket money). But I wasn't aware of his Ad films. But still I was a fan of the themes. Imagine the ecstasy I would have felt when I realized that all those Ads had the theme from our BOSS.
